After a 6-month-long strategic planning process evaluating the organization relative to the marketplace and its needs, Information Systems Experts, LLC (ISE) has emerged as an expanded team with a new game plan. What started as a simple assessment revealed the need for the company to broaden its range of services to stay competitive in an increasingly challenging business climate. “In recent years, we have observed our clients placing a high value on thought leadership and an ability to sort out a myriad of business/technology issues. We also believe that technology companies need to elevate their understanding of the business needs behind the technology. That is exactly what we have poised ourselves to do” says president Jeff Hastings. Through the elevation of existing core competencies and staff and the leveraging of key strategic partnerships, the company will now offer a range of services far beyond its application development roots resulting in a more holistic approach to applying technology to business cases. These new business units include Business Advisory, Business Intelligence, Application Development, Mobile Technology and Emerging Technology. These services are outlined in detail on the company’s website at  www.guilfordgroup.com. And with this new vision comes a new name and a new brand to mark the transition. As of February 8, the company became known as Guilford Group. Greg Sinise, Executive VP of Sales and Marketing, explained “The new logo mark and tag line are representative of our company’s ability to pair business and technology expertise to help clients navigate a teeming pool of possibilities. In the current economic climate, companies need more than just answers, they need the right answer.” 

When asked about the timing of the strategy project and resulting rebrand, Mr. Hastings had the following to say, “Businesses evolve and so do their needs. We’re a company with a long history of adapting to meet those evolving needs and this latest evolution, while our most aggressive to date, is simply the next chapter for us…and we think it will be our most exciting yet!”

Contact:
Greg Sinise, Executive VP, Sales & Marketing
gsinise@guilfordgroup.com
317.814.1035

Guilford Group, LLC, Indianapolis’ leading IT solutions company, has launched a new corporate website in concert with the rebranding of the company. The new site features clean graphics and enhanced navigation that enables visitors to easily explore Guilford Group from both a vertical market perspective (Transportation, Health Care and Pharmaceutical / BioTech) and by the successful business relationships we enjoy with our clients. Guilford Group specializes in business advisory, application development, mobile technology, business intelligence and emerging technology services.  Guilford Group collaborates with businesses and other organizations to both advise and develop custom technical solutions, as well as provide maintenance and support once the projects are implemented.  Guilford Group excels at cost containment while providing maximum business value for its client’s investments.  In redesigning this website, we hope to communicate the high quality of our services and expertise, and to provide examples of the many successful relationships we have developed with our clients.